Home > Badge Lanyards, Custom Lanyards, Lanyards, Neck Lanyards, Promo Lanyards, Uncategorized > Benefits of Custom Lanyard Design for Your Company

Benefits of Custom Lanyard Design for Your Company

Creating a custom lanyard as a marketing tool is one of a number of small investments that you can make that have the potential to pay for themselves several times over. The amount of space that is provided to you on a lanyard gives you enough room to place several different messages with the intent of driving more customers to your business. One simple investment could potentially generated thousands of dollars in repeated sales. Some of the more prominent benefits of creating custom lanyards for your company or business include;

There Are Many Uses for a Lanyard

Your potential customer could connect their key chain, USB flash drive or camera to the lanyard, ensuring that they will have to look at your miniature advertisement every time they use the object. This is great, because it means that from time to time they will be exposed to whatever information you place on the lanyard. If you can somehow figure out a way to create incentive for them to attach their car keys, or other item that they will use on a daily basis to the lanyard, that will in turn increase the number of views that your lanyard-delivered advertisement will see.

More Likely to Generate Positive Results than Custom Pens and Cards

The beauty of a custom lanyard is that they are useful. With pens and business cards, the potential customer is much more likely to lose them or throw them away. There are always other pens in their home and they really have no added incentive to keep the pen with your company information on them around. Lanyards are generally attached to objects of value, such as a camera, car keys or identification card, making it much less likely they will lose the lanyard once its been put to use. The initial investment is marginally higher than it would be for other similar advertising techniques, but the long term return results are really what you are looking for.

The Ability to Add Incentive

With other cheap promotional tactics, like pens, it can be hard to find the space to include something that would give your customer added incentive to seek your company out. Because a lanyard provides you with quite a bit of space to work with, you can provide this incentive. Try offering a 15% discount on any order when they present the lanyard, or give them some sort of coupon code that will guarantee them money off their order through your website. Using a coupon code would allow you to specify the number of times that the discount code can be used, and would make it easier to track the effectiveness of your lanyard marketing campaign.

As with any trinket-marketing technique, it really all comes down to how well you can execute in the design. If you are able to give them reason to read your design and use your lanyard, you will find that the amount you invested is far outshadowed by the return.

Advertisements
  1. No comments yet.
  1. No trackbacks yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: